Who We Are
Puremagics is a biotechnology company specializing in the research and development of algae-based technologies, applications, and products.
We control the entire value chain starting with the cultivation of algae (cost-effective, large-scale, productive, and high-quality production of microalgae), Cutting-edge processing technology & encapsulation (State of the Art technology producing the "RED GOLD") to product development in a variety of applications.
We conduct R&D, cultivation, and production of Natural Astaxanthin – the most powerful antioxidant in nature, known to have miraculous effects on the body. The company specializes in producing pure high-quality raw material and developing natural health products based on Astaxanthin in a wide range of applications.
The farm location and our growth method allow us to give the alga the best conditions to thrive.
Our innovative production process enables the raw material to be directly applicable in product development in the supplements, cosmetic, and food & beverage industries.
Puremagics is one of the few companies in the world that combines commercial-scale production of pure high-quality raw material and the development and manufacture of a wide range of natural Astaxanthin-based health products.
Our Vision: Combination of Nature & Innovation to create a healthy solution suitable for everyone.
Corporate Responsibility - We believe in green agriculture that includes reducing environmental pollutants and preserving nature. In addition, a circular economy by recycling raw materials.
Technology
Increasing the quantity and quality using cutting edge technological solutions and more efficient methods
Health
Making Astaxanthin magic accessible and more personalized to consumers and patients
Innovation
Integrating Astaxanthin in a variety of industries, anywhere for anyone
Natural
Product development and production, from natural ingredients only, in accordance with global demand
Our Vision
Spreading the Magic to people looking for a Healthier Life!
One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product
development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.
Our Uniqueness
Extensive knowledge and experience in the world of agriculture and algae cultivation
An innovative production process that enables the raw material to be directly applicable for downstream applications
Development of a unique raw material suitable for the food and beverage industry
Development of applications and health products based on the raw material for the company's customers
The Management Team
BG (RES) Avi Peled
CHAIRMAN
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.
Has a global network of contacts that help for the global activity of the businesses he manages.
Tomer Peled
CEO
Director, business development and innovation specialist.
Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Odeya Shragai
BIZDAV MANAGER
Business development manager and responsible for customer relations.
Graduated master’s degree in business management. Has a rich experience in business development and operation.
Dr. Dan Miller
CTO
BG (RES) Avi Peled
CHAIRMAN
Avi Peled - A Visionary Global Business Leader . Avi Peled, a Reserve Brigadier General and Chairman of PureMagic, is a multifaceted business executive with a unique global perspective. Leveraging his extensive experience, Avi successfully leads a diverse portfolio of companies in strategic sectors: Energy recycling and recovery, Import of products for the defense industry, Transportation, Representation of leading Indian companies in Israel.
Tomer Peled, PhD
CEO
Dr. Peled is an innovative and inspiring leader in the realms of economics and biotechnology. As a former executive in the Israel Security Agency (Shin Bet), he brings a wealth of operational experience to his current role as CEO of the company, which he has successfully led since its inception in 2018. Key Attributes and Accomplishments: Business Development and Innovation: Dr. Peled's expertise in these areas, coupled with his exceptional ability to manage complex technological projects, has established him as a key figure in the industry.
Heli Rosalis
sales manager
Driving Sales and Customer Relations for asta-in. Maayan holds a pivotal role in the company, spearheading the sales efforts for the asta-in brand, a premium line of skin health products enriched with natural astaxanthin. Her responsibilities extend beyond mere sales management, encompassing crucial aspects of customer relationship management and satisfaction.
Jonathan Birnbaum
BIOLOGIST
Specialist in Clean Room Cultivation and Strain Development. Rebecca Itach holds a pivotal role in the company, overseeing critical aspects of microalgae cultivation and strain development. Her expertise and responsibilities are crucial for maintaining the high standards of production and research within the organization. Key Qualifications and Responsibilities: Clean Room Cultivation Management: Rebecca is responsible for overseeing the cultivation processes in clean room environments.
Tamar Lerer
CTO
M.Sc in environmental engineering at the Technion Institute, Haifa. B.Sc. in animal sciences and biology at the Faculty of Agriculture, Hebrew University. A Pioneering Scientific Leader in Marine Biotechnology. Tamar is an innovative scientific leader in the field of marine biotechnology. As the company's Chief Biologist.
Yuval Forer
COO
The Brilliant Mind Behind PureMagic's Efficient Operations, Yuval, as the Chief Operating Officer (COO) of PureMagic, brings a unique combination of scientific knowledge and engineering expertise to his role, propelling the company to new levels of efficiency and innovation. Key Attributes and Contributions: Multidisciplinary Background: With a degree in Life Sciences and training as a water engineer.