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PUREMAGICS

About Us

Who We Are ?

Cultivating Nature's "Red Gold"
 

Puremagics is a pioneering biotechnology company specializing in the research, development, and production of advanced algae-based technologies and applications.

At the heart of our operations is Natural Astaxanthin—the most powerful antioxidant in nature, renowned for its miraculous effects on the human body.

Extracted from the microalgae Haematococcus pluvialis, this potent ingredient drives our mission to create premium, natural health solutions.

 

We are proud to be one of the few companies globally that seamlessly combines the commercial-scale production of pure, high-quality raw materials with the development and manufacturing of a diverse range of Astaxanthin-based products.
 

Complete Control Over the Value Chain
 

Our unique model allows us to oversee every step of the process, from cultivation to the final consumer application:
 

  • Advanced Cultivation: Our farm location and proprietary growth methods provide the algae with optimal conditions to thrive, ensuring cost-effective, large-scale, and high-quality microalgae production.
     

  • Cutting-Edge Processing: We utilize state-of-the-art extraction and encapsulation technologies to produce and preserve the "Red Gold" at its highest potency.
     

  • Direct Application: Our innovative production process ensures that our raw materials are immediately applicable for product development across the supplement, cosmetic, and food & beverage industries.
     

Our Flagship Products: Advanced Solutions for Key Industries
 

Our expertise is showcased through three leading raw materials, meticulously engineered to meet the exact demands of today's most advanced global markets.
 

1. AstaMagic: The New Standard in Nutrition and Wellness

In today’s fast-growing wellness, nutrition, and functional ingredients markets, consumers and brands demand raw materials that offer a proven natural origin, clean production, and uncompromising quality. AstaMagic was developed to meet exactly this need.
 

  • The Innovation: A premium natural raw material based on the dry cracked biomass of Haematococcus pluvialis.
     

  • The Advantage: The cracking process ensures maximum bioavailability, making it one of the richest, most effective, and highly valued natural sources of Astaxanthin available for dietary supplements.
     

2. AstaInfuse: A Functional Revolution for Food & Beverage
 

AstaInfuse is an innovative ingredient that bridges the power of nature with advanced processing technology, tailored specifically to overcome the formulation challenges of the modern food and beverage industry.
 

  • The Innovation: Based on whole dried and broken algae biomass, AstaInfuse undergoes a highly advanced encapsulation process that protects the active ingredient.
     

  • The Advantage: AstaInfuse is fully water-soluble, highly resistant to pasteurization, and completely flavorless and odorless. These exceptional traits allow manufacturers to seamlessly integrate a powerful antioxidant into functional foods and beverages without altering the product's taste, texture, or shelf life.
     

3. Astacos: A Breakthrough in Modern Cosmetics and Anti-Aging
 

Astacos is a groundbreaking raw material meticulously designed for the cosmetic industry, providing formulators with nature’s most powerful antioxidant to deliver visible, long-lasting results.
 

  • The Innovation: A potent extract of Astaxanthin at a highly effective 2% concentration, perfectly suspended in pure Evening Primrose Oil.
     

  • The Advantage: This formulation acts as a smart delivery system. The Evening Primrose Oil carries the Astaxanthin deep into the skin, ensuring maximum hydration, neutralizing free radicals, and providing unparalleled anti-aging benefits.
     

Our Vision: Nature, Innovation, and Sustainability
 

Our Vision is to combine the power of Nature with cutting-edge Innovation to create healthy, accessible solutions suitable for everyone.
 

Corporate Responsibility & Environmental Commitment We firmly believe in green agriculture and sustainable practices. Our operations are deeply rooted in reducing environmental pollutants and preserving natural ecosystems.

Furthermore, we actively promote a circular economy by recycling raw materials and utilizing resources responsibly, ensuring that our footprint is as clean as our products.

technology
Technology

Increasing the quantity and quality using cutting edge technological solutions and more efficient methods

health
Health

Making Astaxanthin magic accessible and more personalized to consumers and patients

innovation
Innovation

Integrating Astaxanthin in a variety of industries, anywhere for anyone

natural
Natural

Product development and production, from natural ingredients only, in accordance with global demand

Our Vision

Spreading the Magic to people looking for a Healthier Life!

One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product

development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.

Our Uniqueness
PUREMAGICS

Extensive knowledge and experience in the world of agriculture and algae cultivation

PUREMAGICS

An innovative production process that enables the raw material to be directly applicable for downstream applications

PUREMAGICS

Development of a unique raw material suitable for the food and beverage industry

PUREMAGICS

Development of applications and health products based on the raw material for the company's customers

The Management Team
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BG (RES) Avi Peled

CHAIRMAN

CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.

Has a global network of contacts that help for the global activity of the businesses he manages.

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Tomer Peled

CEO

Director, business development and innovation specialist.

Has extensive experience in managing high-tech technological projects and solving problems in a creative way.

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Odeya Shragai

BIZDAV MANAGER

Business development manager and responsible for customer relations.

Graduated master’s degree in business management. Has a rich experience in business development and operation.

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Dr. Dan Miller

CTO

Avi Peled
BG (RES) Avi Peled

CHAIRMAN

Avi Peled - A Visionary Global Business Leader . Avi Peled, a Reserve Brigadier General and Chairman of PureMagic, is a multifaceted business executive with a unique global perspective. Leveraging his extensive experience, Avi successfully leads a diverse portfolio of companies in strategic sectors: Energy recycling and recovery, Import of products for the defense industry,  Transportation, Representation of leading Indian companies in Israel. 

TOMER PELED
Tomer Peled, PhD

CEO

Dr. Peled is an innovative and inspiring leader in the realms of economics and biotechnology. As a former executive in the Israel Security Agency (Shin Bet), he brings a wealth of operational experience to his current role as CEO of the company, which he has successfully led since its inception in 2018. Key Attributes and Accomplishments: Business Development and Innovation: Dr. Peled's expertise in these areas, coupled with his exceptional ability to manage complex technological projects, has established him as a key figure in the industry. 

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Heli Rosalis

sales manager

Driving Sales and Customer Relations for asta-in. Maayan holds a pivotal role in the company, spearheading the sales efforts for the asta-in brand, a premium line of skin health products enriched with natural astaxanthin. Her responsibilities extend beyond mere sales management, encompassing crucial aspects of customer relationship management and satisfaction. 

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Jonathan Birnbaum

BIOLOGIST

Specialist in Clean Room Cultivation and Strain Development. Rebecca Itach holds a pivotal role in the company, overseeing critical aspects of microalgae cultivation and strain development. Her expertise and responsibilities are crucial for maintaining the high standards of production and research within the organization. Key Qualifications and Responsibilities:  Clean Room Cultivation Management: Rebecca is responsible for overseeing the cultivation processes in clean room environments.

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Dr. Mihal Blaschkauer

CTO

PhD in Microbiology & Plant Physiology and MSc in Microalgae Biotechnology, with 15+ years of experience in biotech and regulatory frameworks. Extensive expertise in R&D leadership and product development.

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Yuval Forer

COO

The Brilliant Mind Behind PureMagic's Efficient Operations, Yuval, as the Chief Operating Officer (COO) of PureMagic, brings a unique combination of scientific knowledge and engineering expertise to his role, propelling the company to new levels of efficiency and innovation. Key Attributes and Contributions:  Multidisciplinary Background: With a degree in Life Sciences and training as a water engineer.

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