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About Us

Who We Are

Puremagics is a biotechnology company active in the algae world and providing natural solutions for people who are looking healthier life!

We conduct R&D, cultivation, and production of Natural Astaxanthin – the most powerful antioxidant in nature, known to have miraculous effects on the body. The company specializes in producing pure high-quality raw material and developing natural health products based on Astaxanthin in a wide range of applications.

 

The farm location and our growth method allow us to give the alga the best conditions to thrive.

Our innovative production process enables the raw material to be directly applicable in product development in the supplements, cosmetic, and food & beverage industries.

 

Puremagics is one of the few companies in the world that combines commercial-scale production of pure high-quality raw material and the development and manufacture of a wide range of natural Astaxanthin-based health products.

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Technology

Increasing the quantity and quality using cutting edge technological solutions and more efficient methods

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Health

Making Astaxanthin magic accessible and more personalized to consumers and patients

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Innovation

Integrating Astaxanthin in a variety of industries, anywhere for anyone

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Natural

Product development and production, from natural ingredients only, in accordance with global demand

Our Vision

Spreading the Magic to people looking for a Healthier Life!

One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product

development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.

Our Uniqueness
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Extensive knowledge and experience in the world of agriculture and algae cultivation

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An innovative production process that enables the raw material to be directly applicable for downstream applications

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The development of Astaxanthin products with other natural ingredients in order to create a strong positive effect on public health

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A wide international network of contacts

The Management Team
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BG (RES) Avi Peled

CHAIRMAN

CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.

Has a global network of contacts that help for the global activity of the businesses he manages.

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Tomer Peled

CEO

Director, business development and innovation specialist.

Has extensive experience in managing high-tech technological projects and solving problems in a creative way.

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Odeya Shragai

BIZDAV MANAGER

Business development manager and responsible for customer relations.

Graduated master’s degree in business management. Has a rich experience in business development and operation.

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Dr. Dan Miller

CTO

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BG (RES) Avi Peled

CHAIRMAN

CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle. Has a global network of contacts that help for the global activity of the businesses he manages.

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Tomer Peled

CEO

Director, business development and innovation specialist. Has extensive experience in managing high-tech technological projects and solving problems in a creative way.

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Yamit Ohana

sales manager

Responsible for sales management and customer satisfaction, Yamit has extensive experience in the field of cosmetics.

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Dr. Dan Miller

CTO

PhD in marine microbial ecology, with expertise in cyanobacterial cell cultures and environmental RNA biology. Has extensive experience in research and development in the world of marine agriculture.

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Gal Hermelin

BIOLOGIST

Bachelor's degree in Biology combined with Politics and Government, Ben Gurion University.