About Us
Who We Are
Puremagics is a biotechnology company active in the world of algae. We conduct R&D, cultivation, and production of natural Astaxanthin – the most powerful antioxidant in nature, known to have miraculous effects on the body. The company specializes in producing pure high-quality raw material and developing natural products based on Astaxanthin in a wide range of applications.
Our expertise is to grow a unique type of algae called Haematococcus pluvialis, for Astaxanthin production. The farm location and our growth method allow us to give the alga the best conditions to thrive. The innovative production process enables the raw material to be directly applicable to downstream applications, allowing for more efficient product development. We combine technological innovations and efficient processes to producing products based on Astaxanthin, containing natural ingredients, at the highest level, in order to expand into many markets and reach diverse consumers globally.
We believe that transforming traditional agriculture into profitable technological agriculture can have significant business and social impact, with an emphasis on developing countries. In addition, the introduction of Astaxanthin as raw material for the food and cosmetics sector can contribute to global health. The development of agriculture combined with advanced technologies leads to the production of natural materials for human consumption in a variety of fields. These natural materials provide the answer to the growing need and awareness of the world today, leading to a change in perception and lifespan.
The company was established in 2017, out of a sense of connection to the world of innovation and the understanding of environmental needs for the use of natural and healthier products. We want to instill this innovation and to address the growing need of the world for natural products in general, and high demand for Astaxanthin in particular.
Technology
Increasing the quantity and quality using cutting edge technological solutions and more efficient methods
Health
Making Astaxanthin magic accessible and more personalized to consumers and patients
Innovation
Integrating Astaxanthin in a variety of industries, anywhere for anyone
Natural
Product development and production, from natural ingredients only, in accordance with global demand
Our Vision
Spreading the Magic to people looking for a Healthier Life!
One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product
development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.
Our Uniqueness
Extensive knowledge and experience in the world of agriculture and algae cultivation
An innovative production process that enables the raw material to be directly applicable for downstream applications
The development of Astaxanthin products with other natural ingredients in order to create a strong positive effect on public health
A wide international network of contacts
The Management Team
BG (RES) Avi Peled
CHAIRMAN
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.
Has a global network of contacts that help for the global activity of the businesses he manages.
Tomer Peled
CEO
Director, business development and innovation specialist.
Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Odeya Shragai
BIZDAV MANAGER
Business development manager and responsible for customer relations.
Graduated master’s degree in business management. Has a rich experience in business development and operation.
Dr. Dan Miller
CTO
PhD in marine microbial ecology, with expertise in cyanobacterial cell cultures and environmental RNA biology. Has extensive experience in research and development in the world of marine agriculture.
Dr. Dan Miller
EXPERT BIOLOGIST
PhD in marine microbial ecology, with expertise in cyanobacterial cell cultures and environmental RNA biology. Has extensive experience in research and development in the world of marine agriculture.
BG (RES) Avi Peled
CHAIRMAN
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle. Has a global network of contacts that help for the global activity of the businesses he manages.
Tomer Peled
CEO
Director, business development and innovation specialist. Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Odeya Shragai
BIZDEV MANAGER
Business development manager and responsible for customer relations.
Graduated master’s degree in business management. Has a rich experience in business development and operation.
Dr. Dan Miller
CTO
PhD in marine microbial ecology, with expertise in cyanobacterial cell cultures and environmental RNA biology. Has extensive experience in research and development in the world of marine agriculture.
Gal Hermelin
BIOLOGIST
Bachelor's degree in Biology combined with Politics and Government, Ben Gurion University.
Dr. Ealizabeth Yehuda
BIOLOGICAL CONSULTANT
Ph.D. in Genetics and molecular biology of the plant. A leading researcher and expert in the field of micro-algae in Israel and the US. Has knowledge of algae growth and rich experience in leading projects in this field.