Who We Are
Puremagics is a biotechnology company active in the algae world and providing natural solutions for people who are looking healthier life!
We conduct R&D, cultivation, and production of Natural Astaxanthin – the most powerful antioxidant in nature, known to have miraculous effects on the body. The company specializes in producing pure high-quality raw material and developing natural health products based on Astaxanthin in a wide range of applications.
The farm location and our growth method allow us to give the alga the best conditions to thrive.
Our innovative production process enables the raw material to be directly applicable in product development in the supplements, cosmetic, and food & beverage industries.
Puremagics is one of the few companies in the world that combines commercial-scale production of pure high-quality raw material and the development and manufacture of a wide range of natural Astaxanthin-based health products.
Corporate Responsibility - We believe in green agriculture that includes reducing environmental pollutants and preserving nature. In addition, a circular economy by recycling raw materials.
Increasing the quantity and quality using cutting edge technological solutions and more efficient methods
Making Astaxanthin magic accessible and more personalized to consumers and patients
Integrating Astaxanthin in a variety of industries, anywhere for anyone
Product development and production, from natural ingredients only, in accordance with global demand
Spreading the Magic to people looking for a Healthier Life!
One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product
development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.
Extensive knowledge and experience in the world of agriculture and algae cultivation
An innovative production process that enables the raw material to be directly applicable for downstream applications
Development of a unique raw material suitable for the food and beverage industry
Development of applications and health products based on the raw material for the company's customers
The Management Team
BG (RES) Avi Peled
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.
Has a global network of contacts that help for the global activity of the businesses he manages.
Director, business development and innovation specialist.
Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Business development manager and responsible for customer relations.
Graduated master’s degree in business management. Has a rich experience in business development and operation.
Dr. Dan Miller
BG (RES) Avi Peled
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle. Has a global network of contacts that help for the global activity of the businesses he manages.
Director, business development and innovation specialist. Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Responsible for sales management and customer satisfaction, Yamit has extensive experience in the field of cosmetics.
Dr. Dan Miller
PhD in marine microbial ecology, with expertise in cyanobacterial cell cultures and environmental RNA biology. Has extensive experience in research and development in the world of marine agriculture.
M.Sc in environmental engineering at the Technion Institute, Haifa. B.Sc. in animal sciences and biology at the Faculty of Agriculture, Hebrew University.
Computer science student, biologist and algae fan. Responsible for maintaining and cultivating cultures