AstaInfuse

AstaInfuse is an innovative new ingredient developed for the food and beverage industry, combining the power of nature with advanced processing technology. Based on whole Haematococcus pluvialis algae, AstaInfuse is produced from broken dried biomass that undergoes an advanced encapsulation process, resulting in a high-quality, functional ingredient designed to meet the evolving needs of modern product development.
 

This unique format allows manufacturers to benefit from the natural value of Haematococcus pluvialis in a form that is more convenient, versatile, and applicable across a wide range of food and beverage applications. AstaInfuse is water-soluble, enabling easy incorporation into aqueous systems and liquid formulations, including beverages, functional drinks, shots, syrups, concentrates, and other water-based products. In addition, it is odorless and tasteless, allowing formulators to integrate it into products without affecting the sensory profile, flavor, or aroma of the final formulation.
 

By integrating cutting-edge encapsulation technology with carefully cultivated algae biomass, AstaInfuse offers a solution that aligns with current market demand for natural, innovative, and premium-quality ingredients. Its advanced processing approach helps create an ingredient that is suitable for incorporation into diverse formulations while maintaining the integrity and quality expected from a premium algae-based raw material.
 

Developed with industrial application in mind, AstaInfuse supports formulators and manufacturers seeking differentiated solutions for next-generation products. The ingredient is thermodynamically stable, providing enhanced resilience under thermal processing conditions and making it suitable for pasteurized food and beverage applications.

This combination of water solubility, neutral sensory characteristics, and thermal stability makes AstaInfuse an attractive choice for companies looking to enrich their innovation pipeline with ingredients that combine scientific sophistication, natural origin, and practical manufacturing performance.
 

AstaInfuse reflects Puremagics’ end-to-end expertise across the entire algae value chain — from cultivation and research to advanced processing and product development. This integrated approach ensures close control over quality, consistency, and production standards at every stage. The result is a carefully developed ingredient that brings together nature, technology, and practical applicability for the food and beverage sector.
 

As consumer preferences continue to shift toward cleaner, more natural, and functionally driven products, the demand for high-performance algae-based ingredients is growing rapidly.

AstaInfuse answers this demand with a forward-looking solution that supports innovation in food and beverage development while offering the credibility of a naturally derived source and the added value of advanced encapsulation.

Its water solubility, odorless and tasteless profile, and thermodynamic stability further expand its potential across modern industrial applications, particularly where formulation flexibility, sensory neutrality, and process durability are essential.
 

With AstaInfuse, brands and manufacturers gain access to a novel algae-based ingredient that is not only rooted in nature, but also engineered for modern industry. It is a smart, high-value solution for companies seeking to create distinctive food and beverage products with premium natural ingredients at their core.