My name is Dr. Tomer Peled, and I am the CEO of Asta-In. Last week, I found myself at a gathering with friends — the kind that begins with a light conversation about life and somehow ends in a deep discussion about Botox, fillers, TikTok, exosomes, “salmon DNA,” and everything in between.

consumers have begun taking a closer look at the skincare products they apply to their facial skin: where the ingredients come from, what role they play in the formula, whether they are suitable for sensitive skin, and whether the product fits into a balanced daily skincare routine. As a result, the question what is the difference between natural cosmetics and conventional